Adidas Neo Character Branding

Click Here for Project Information

I did the original Adidas Neo robot branding back towards the beginning of 2010. I only had a few days to actually complete the character though so it wasn't at the level of quality and design that I wanted it to be at. Also had some restrictions on detail etc. because of the toy/usb medium.

 
I was thrilled though when HappyLucky (Portland) approached me in 2011 to rebrand the character for a new target market.
 
The original N30 character was made into a promotional giveaway 2GB USB flash drive. The new character will be used for in-store marketing/branding in the form of stickers and other promo materials.
 
Big thanks to HappyLucky
Click Thumbnail for Detailed View